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Men’s Style Guide | The Tommy Hilfiger Resurgence

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Anh Pham

Fashion as an industry is incredibly cyclical by nature, but it’s more than just the cut of a piece of clothing or the print of a fabric which come in and out of style. It’s also very common for brands, both big and small, to go from being relatively ‘uncool’ to once again being in vogue. One such brand currently enjoying a renaissance is Tommy Hilfiger, while never relegated to obscurity it has not been a large player in popular culture since the 90’s. Back then, many fashion forward celebrities, such as Michael Jackson, could be seen rocking power Tommy Hilfiger pieces. Other major 90’s musicians who often enjoyed wearing Tommy included Snoop Dogg and Usher.

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With the 90’s currently being the decade of choice for many fashion forward individuals, Tommy Hilfiger is quickly becoming a relevant and chic brand again. A major factor in this second coming is celebrities, especially fashion conscious ones, are once again choosing to wear Hilfiger pieces. A$AP Rocky has worn bold Tommy Hilfiger items on different occasions both during his live performances as well as in pictures he has posted to his Instagram account. This is relevant not only due to his large fame and following, but also because of the reputation he has as a fashion influencer in the music industry and pop culture in general. Rocky is also not alone in his choice, other rappers such as Drake and Tyga have also been spotted wearing Hilfiger sweaters and jackets.

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The brand has made a focused effort to recapture its 90’s success by releasing a capsule collection which puts a heavy emphasis on the large box Tommy Hilfiger logo which was so popular 20 years ago. This collection also attempts to associate Hilfiger with ‘cool’ by utilising Instagram celebrities such as Lucky Blue as a model.

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These Tommy logo shirts work well as a centre piece for a casual summer look when combined with a pair of lightly distressed blue jeans and simple sneakers.

Have you started wearing Tommy Hilfiger again? If so, let us know how you have put your outfit together down below! If not, let us know if you’ll be buying some Tommy pieces any time soon!

Designer Swap is Canada’s online luxury consignment shop and Toronto-based fashion blog. We sell authentic and pre-loved designer pieces and write about the newest fashion and beauty trends. Make sure to check us out on Instagram, Twitter, Facebook and Pinterest!

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Images courtesy of pinterest.com/shakiraleer, MTV.com, en.vogue.fr, and complex.com

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